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The Gloves are Off: Greenpeace’s Tuna Fight

August 31, 2011

If you haven’t been following, things are getting down right ugly between Greenpeace and U.S. tuna companies.  Name calling, threats of legal action, and lot’s of YouTube videos.  What happened?

First, Greenpeace attacked the big three tuna brands – StarKist, Bumble Bee, and Chicken of the Sea – with this video as part of their campaign for sustainable, low-bycatch tuna fishing .


I agree here with TreeHugger.  Way too violent and nothing of substance.

Next, the tuna industry responded with an equally silly response labelling GP as a bunch of environmental loonies:


This goes along with some of the other silliness posted on Tuna for Tomorrow, the tuna industry’s anti-GP website.  Oh, and the industry threatened legal action.

Then, Greenpeace posted this beauty of a video:


Very nice visuals, good messaging.  All in all the sort of video they should have begun with.

Finally, this led to another video response from Fish for Tomorrow:


Way to go, Fish for Tomorrow.  This video is far more effective, and far more frightening, it’s still way off the mark.

What does this propaganda remind me off?  One more quick video:

5 Comments leave one →
  1. September 1, 2011 9:00 am

    Thanks for helping moderate through the maze of the policy ramifications of our consumer choices.

    • September 1, 2011 9:11 am

      Quite welcome! And I think this is a story that will only get more complicated.

  2. September 14, 2011 5:39 pm

    Another thanks for providing some context and good editorial commentary. Greenpeace sends me these emails which allude to the attack ads that were made by Chicken of The Sea in response to their petition of grievances against them. But like most advocacy groups that use email to “rally the troops” they only give their side of the story. This doesn’t imply that Chicken of The Sea has a defense for bad fishing practices, it’s just that I want a link to the reply that GP considers “offensive” so I have all the information possible. So then I have to do a Google search to find out the chronological order of this spat, and that’s how I found my way here. Thanks again for the much needed info. Your reconstruction of this timeline is exactly how public debate should take place, but even the people and organizations who claim the moral high ground have a tendency to behave in a way that doesn’t do their cause all that much justice. I want full disclosure, total transparency and impeccable integrity from my advocacy groups. The more information the better!

    The ends do NOT justify the means, no matter which side of any debate you are on.

    Sorry, end of rant.

    • September 14, 2011 6:22 pm

      “even the people and organizations who claim the moral high ground have a tendency to behave in a way that doesn’t do their cause all that much justice”

      Very true. Thanks for commenting and I’m glad you found your way here. I’ll be posting more on tuna as things develop.


  1. Another Sensible Video from GP « Breaching the Blue

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