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A Growing Trust in NGOs

February 13, 2012

For the fifth year in a row, NGOs are the most trusted institution in the world, and in 16 of the 25 countries surveyed, more trusted than business. Trust in NGOs has reached a record high of 79 percent in China among 35 to 64-year-olds. This sig­nals a number of changes taking place within the country, including the evolu­tion of its market. The growth in NGO trust, a by-product of becoming the world’s second-largest economy, also indicates that China’s people and me­dia outlets are breaking long-standing traditions and now relying more heav­ily on non-traditional sources for in­formation. Since 2009, trust in NGOs has surged in India to 68 percent among 35 to 64-year-olds.

More here.

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